Brochures, discount vouchers, loyalty cards, route maps, plans, tourist guides, restaurant menus, placemats, aircraft safety instructions, hotel amenities, beer mats, etc. These are the graphic elements requested by a very wide sector: fast food, restaurants, tourist offices, travel agencies, airlines, amusement parks, among others.
Spain is positioned as the second world tourism power, a sector that at the end of 2017 chained its eighth consecutive year of growth, and that contributes to the economy with 11.5%, according to the estimates of the Alliance for Tourism Excellence (Exceltur).